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Regal Entertainment Group Announces
the Grand Opening of
Atlantic Station Stadium 16
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Knoxville, Tennessee – September 29, 2005 – Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States under the Regal Cinemas, United Artists Theatres and Edwards Theatres brands, today announced grand opening details for the new Atlantic Station Stadium 16.
The official grand opening day will be Friday, October 21 with first run features including Doom, Stay, North Country and Dreamer: Inspired by a True Story. The new entertainment center will host promotional activities beginning Saturday, October 15 with proceeds from discounted admission and refreshments to benefit local charities.
“Regal Cinemas Atlantic Station Stadium 16 is going to be a true entertainment destination. With numerous dining and shopping opportunities nearby, this Midtown location will certainly draw interest from moviegoers all across the region,” said Dick Westerling, Regal Entertainment Group Senior Vice President of Marketing and Advertising. “The Atlanta market is very important to Regal Cinemas and we are proud to add a state-of-the-art theatre at this premiere location which boasts easy access from all directions.”
The state-of-the-art theatre with 16 screens and approximately 3,600 seats turns a trip to the movies into a special event. Moviegoers will enjoy stadium seating, with each row elevated for an unobstructed view, and plush high-back rocking chairs featuring cupholder armrests which move out of the way to form love seats. Free parking is available in the underground parking deck, with four hour validation for theatre patrons.
Everyone is invited to enjoy this new entertainment destination on Saturday, October 15, Sunday, October 16 and Thursday, October 20. These Preview Events will feature $2 movies, $1.50 popcorn and $1.50 soft drinks with proceeds benefiting local charities.
Regal will also offer the Regal Crown Club to reward frequent guests. Through the Regal Crown Club moviegoers accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Membership is free and is available either at the theatre or online at www.REGmovies.com.
For added convenience, Regal offers a variety of ticketing options including internet ticketing, tickets by phone through 1-800-FANDANGO and Regal Express ticket kiosks for self-serve convenience, in addition to traditional walk-up service at the computerized box office.
Saturday, October 15
- AJC MOVIE MANIA, 11am – 10:30pm, Sponsored by Atlanta Journal-Constitution
- $2 Movies, $1.50 Popcorn, $1.50 Soft Drinks to benefit Variety, The Children’s Charity
Sunday, October 16
- 11-ALIVE CANS FILM FEST, 11am – 10:30pm, Sponsored by WXIA NBC 11-ALIVE
- $2 Movies, $1.50 Popcorn, $1.50 Soft Drinks to benefit Salvation Army, Hurricane Relief
- Can food donations will also be accepted on this day
Thursday, October 20
- COCA-COLA MOVIES & A MISSION, 11am – 10:30pm, Sponsored by Coke and Star 94
- $2 Movies, $1.50 Popcorn, $1.50 Soft Drinks to benefit Boys & Girls Clubs of America
Friday, October 21
- First-run films including: Doom, Stay, North Country and Dreamer: Inspired by a True Story
- 9:30pm The Regal Cinemas Fireworks Show choreographed to your favorite movie theme songs
Grand Opening Offers
- Free T-Shirt to the first 100 ticket purchasers each day during opening weekend (Oct. 21 – 23)
- Free Popcorn and Free Soft Drink with each paid admission October 21 – November 3
- Sign up or use your free Regal Crown Club Card through November 17th for a chance to win a “Shop Like a Star” shopping spree to Beverly Hills, California
About Regal Entertainment Group
Regal Entertainment Group (NYSE: RGC) is the largest motion picture exhibitor in the world. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,605 screens in 579 locations in 40 states. Regal operates approximately 18% of all indoor screens in the United States including theatres in 44 of the top 50 U.S. markets and growing suburban areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations and, through its investment in National CineMedia, LLC, further realize cinema advertising, marketing and other revenue enhancing opportunities by utilizing Regal's existing asset base.
Additional information is available on the Company's Web site at www.REGmovies.com.
Media Contact:
Dick Westerling
Senior Vice President of Marketing & Advertising
865-925-9539
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