Atlanta, GA - March 8, 2006 -- After much anticipation, the healthy and delicious frozen dessert, Tasti D'Lite, makes its Atlanta debut this month in Atlantic Station. The owners are so excited to give Atlantans their first taste of the sweet treats, they are offering a FREE CUP to all their customers on Thursday, March 23.
It's nearly impossible to walk down the streets of New York City without noticing health-conscious hipsters holding their trusty blue cup of Tasti D- Lite, the all-natural frozen dessert that has scooped out its place as NY's favorite guiltless pleasure. The 18-year-old product touts a list of health benefits - low fat, low carb, lower calorie, kosher certified, creamy and delicious - that makes other desserts seem like junk food. Now the salubrious sweet, adored by millions, will become Atlanta's sweetest addiction, with the opening of their first of four stores.
Tasti D'Lite's Rise to Fame
What began in 1987 as a family-owned business quickly shed its small-town image and hit the big time a few years ago, transforming from local sweetie to fashionable media darling with celebrated TV moments on the HBO hit series, Sex in the City and The Apprentice, not to mention face time in all the weeklies. Move over Hogan bags, the hottest accessory this season is the blue Tasti D'Lite cup filled with designer treats made from flavors so decadent they'd make Willie Wonka blush: Babi Ruth, Angel Food Cake, Buttercrunch Mania, Peanut Butter 'n Jelly, Red Velvet Cake, Tiramisu, Pineapple Cheesecake, and the list goes on.
About the Owners
With only 11+ calories per ounce, Tasti D'Lite licensees Jared Barnett, 23, and Seth Berkowitz, 24, have their eye on expanding Tasti's territory with the opening of their first store in Atlantic Station, the newest mixed-use community in the heart of Midtown Atlanta. Barnett and Berkowitz, both grads of U Penn, (and already seasoned entrepreneurs with their Insomnia Cookies) know a sweet deal when they see it. According to them, "Everyone loves Tasti D'Lite – men, women, people who want to enjoy life's little pleasures without the guilt. There is a cult-like following in New York and we know that some of the most beautiful people in the world come from the south, so to ensure that legacy we thought it only fair to bring them this low fat, great-tasting snack that can cure the most wicked sweet tooth. And because it’s all-natural and there are more than 100 delicious flavors to choose from, people consider Tasti D'Lite their trusted companion!"
