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IMMEDIATE RELEASE
YOUR DREAMS ARE WITHIN REACH...
ALL YOU HAVE TO DO IS GO FOR A TEST DRIVE
LINCOLN PUTS YOU IN THE DRIVER’S SEAT TO EXPERIENCE ONE OF FOUR NEW 2007 LINCOLN VEHICLES AT ATLANTIC STATION
CELEBRATE LIFE’S BEST MOMENTS WITH ELEGANT CULINARY DELIGHTS
PREPARED BY NATIONALLY RENOWNED CHEF MARCUS SAMUELSSON
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WHAT:
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The Lincoln “Savor the Dream” Tour drives into Atlantic Station, June 22-24. Visitors to Atlantic Station will have a chance to experience the award-winning 2007 Lincoln lineup of vehicles by taking one for a test drive. Lincoln’s “Savor the Dream” Tour targets those customers with a passion for culinary arts, a key “passion point” of luxury vehicle buyers. Lincoln is experiencing great success in the marketplace with four new vehicles in its showroom, and the Tour is a chance to share the brand experience and its products with others.
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WHO:
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Marcus Samuelsson, the award-winning executive chef and co-owner of Restaurant Aquavit in New York City and Minneapolis, will be on hand to show consumers how to channel their inner culinary connoisseur and celebrate life’s best moments with delectable dishes perfect for today’s popular casually elegant entertaining style. Local chefs from Dolce Enoteca e Ristorante and Geisha House also be preparing dishes on Friday and Sunday, respectively.
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WHEN:
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Friday, June 22, 10am -9pm
Saturday, June 23, 10am – 9pm, Marcus Samuelsson, 1-7pm
Sunday, June 24, noon – 6pm
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WHERE:
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Atlantic Station
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SUMMARY:
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The award-winning 2007 Lincoln lineup on tour includes:
- The all-new 2007 Lincoln MKX, the first crossover from Lincoln, earned the highest rating of “Good” from the Insurance Institute of Highway Safety in all three crash tests: front, side, and rear-impact.
- The new 2007 Lincoln MKZ, a mid-sized luxury sedan, recognized by Ward’s magazine as having the “Best Interior of the Year” in the premium-priced car segment. The MKZ also features the #1-ranked navigation system in satisfaction by JD Power & Associates and “Best Stereo System” as awarded by CNET in their 2006 CarTech Awards.
- The redesigned 2007 Lincoln Navigator, the original luxury SUV that registered highest overall satisfaction in AutoPacific’s Vehicle Satisfaction Awards and is the only vehicle in its class to earn the government’s highest five-star front crash-test rating seven years in a row.
- The all-new 2007 Lincoln Navigator L, an extended version of the original, offering an extra 24 cu. ft. of cargo space.
- The enhanced 2007 Lincoln Mark LT luxury pickup truck that features premium features yet all the functionality expected from a truck.
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www.lincoln.com/savorthedream/
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