ATLANTA, GA June 20, 2006 — There’s someone new moving into Atlantic Station this spring. But it isn’t a chic new restaurant or stylish new condominium. It’s Lincoln Mercury. This respected automotive company, aiming to please a new generation of drivers, has been named the official vehicle sponsor of Atlanta’s hottest zip code, 30363.
Secured for three years, the partnership means Atlantic Station residents and visitors will be among the first to see the next generation of stylish new Mercury cars and SUVs, as well as the luxurious next-generation Lincolns. Exclusive opportunities for test drives will be available on various weekends throughout the year.
“Atlantic Station is a fashion-forward, environmentally sensitive and progressive community providing all of America with a model for smart growth. When we looked for an automotive partner that mirrored these elements, Lincoln Mercury rose to the top and we are excited to welcome them to the neighborhood,” said John Whitaker, CEO of Atlantic Station, L.L.C.
The new Mercury Mariner Hybrid will be one of the first new vehicles on display. Boasting some of the world’s most sophisticated hybrid technology, this compact SUV gets an amazing 33 miles-per-gallon in the city according to the EPA.
“The people who live, work and shop are the same smart, style-conscious, individualists who are drawn to our new vehicles,” said Steve Woessner, Southeast Regional Marketing Manager for Lincoln Mercury. “We think they’ll love what they see over the next three years.”
Co-developed by AIG Global Real Estate Investment Corp., a member company of American International Group Inc. (AIG) and Jacoby Development Inc, the Atlantic Station® redevelopment is a 138-acre environmental redevelopment of the former Atlantic Steel Mill at the nexus of interstates 75 and 85 in Midtown Atlanta. Recently opened, the redevelopment is ultimately projected to include 12 million square feet of retail, office, residential and hotel space as well as 11 acres of public parks. For more information, visit www.atlanticstation.com.
Lincoln and Mercury Brands of the Ford Motor Company, a global automotive leader based in Dearborn, MI, which manufacturers and distributes cars and trucks in two hundred markets across six continents. For more information on all Lincoln Mercury vehicles, please visit www.lincolnmercury.com.
