ATLANTA, November 12, 2007 – With the increasing popularity of NCAA® Football games, many fans are sidelined because tickets are becoming increasingly difficult to obtain. Coca-Cola, an official NCAA Corporate Champion, hopes to change that by partnering with upscale, casual dining concept, FOX Sports Grill, to kick off The Coca-Cola®/NCAA® Football Rivalry Celebration at FOX Sports Grill. When the horn sounds at the end of the promotion (which officially began on 10/25/07 and ends on 12/01/07) one lucky fan will score one of the most coveted prizes in college football – a pair of 2008 seasons tickets to see any NCAA college football team, anywhere in the country for every home game.
Throughout the promotion, Coca-Cola is inviting fans to stop by one of seven FOX Sports Grills, enjoy a refreshing Coca-Cola product and enter for a chance to win. No purchase is necessary to enter. Fans may enter more than once but will be limited to one entry per person per day.
“With NCAA® Football experiencing one of its most exciting seasons ever, tickets are coveted by passionate fans,” said John Egan, group director, Sports Marketing, Coca-Cola North America. ”We want to help fans get closer to the sport they love, so we encourage them to visit FOX Sports Grill, watch some gridiron action, enjoy an ice-cold Coca-Cola and enter to win tickets to see their favorite team in person in 2008.”
“FOX Sports Grill and Coca-Cola share our guests’ passion for NCAA football, so we’re fired up to offer them a chance to win this amazing season ticket package,” said FOX Sports Grill CEO, Bill Freeman. “Programs like this ticket giveaway with Coca-Cola help FOX Sports Grill offer guests an extraordinary experience, whether they’re in our restaurant watching a game with friends or in the stands cheering a favorite team.”
In addition, to the Grand Prize, Coca-Cola will award one first prize at each of the participating locations – a pair of 2008 tickets to a sponsor - specified local rivalry game. Coca-Cola and FOX Sports Grill will celebrate the spirit of NCAA football rivalries with fans on the day of the big game by turning the restaurant into a game day experience complete with 40+ plasma screens, pompoms in each team’s colors and mini-footballs for the fans. The first prize tickets will be awarded at each participating location. For additional details and contest rules, visit www.footballrivalrypromo.com. No purchase necessary to enter promotion. Open to legal residents of AZ, CA, GA, TX, and WA who are 18 years of age or older on 10-25-07.
Coca-Cola is an Official NCAA Corporate Champion and has partnered with the NCAA in an 11-year association which includes beverage marketing and media rights to 88 NCAA Championships.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling beverage brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca‑colacompany.com.
About FOX Sports Grill
FOX Sports Grill is the ultimate viewing, dining and sports experience. The upscale, casual dining atmosphere features American grill cuisine, multi-level seating and state-of-the-art technology including more than 40 plasma screens in every restaurant. FOX Sports Grill has locations across the country including: Scottsdale, AZ, in the Promenade; Irvine, CA, in the Spectrum Center; Seattle, WA, in downtown Seattle; Houston, TX, in the Galleria; Plano, TX, in the Shops at Legacy and the newest location in Glendale, AZ, in the Westgate City Center. An additional location in San Diego, CA, will open in fall 2008.
Contacts:
Susan Stribling
Coca-Cola North America
404/676-4120
sstribling@na.ko.com
Jennifer Parker
FOX Sports Grill
770.922.1221
jparker@foxsportsgrill.com
